When I joined as the UX designer, Modernize was undergoing a major rebrand to better reflect its growth and evolving product offerings.
UX/UI Designer • Oct 2023 - Aug 2025
Modernize Design System & Rebranding
When I joined as the UX designer, Modernize was undergoing a major rebrand to better reflect its growth and evolving product offerings.
Problem
🚩 There was no design system in place, resulting in inconsistent layouts, no grid system, and redundant or improperly sized components. This created friction with the development team.
🚩 Outdated visual identity that didn’t align with the brand’s evolving direction.
🚩 Lack of ADA compliance limiting accessibility for users
My Impact
✅ I built and structured our design system from the ground up. This includes defining the grid system and specs, colors, typography, buttons, and components.
✅ I worked with the developers to define the grid system and sizing specs.
✅ This rebrand led to a 63.3% lift in conversions, generating over $409K in revenue and surpassing our annual target.
Cost Calculators
Modernize cost calculators are interactive tools for the consumer to plan their projects and that help drive conversions.
Problem
🚩 The bathroom cost calculator, previously our top-performing tool was suffering a conversion rate as low as 0.4%.
🚩 We hypothesized that the overly complex experience is driving higher abandonment rates
🚩 The current setup made it difficult to scale calculators efficiently, resulting in increased development time.
My Impact
✅ Led user research by conducting unmoderated testing to validate key hypotheses.
✅ Increased conversion on the bathroom cost calculator by 150%, nearly doubling and showed a 26% revenue increase.
✅ I rolled out the improved experience across our HVAC calculator, resulting in a 32% revenue increase.
Hover for Interactivity
I designed over 50+ pages and templates for Modernize.
During my time, I got wear multiple hats, work with multiple teams within my organization as well as across other verticals. I lead user testing initiatives, conducted interviews, unmoderated tests, and surveys. I was also involved in hosting, planning, and leading Figma workshops and trainings.
Here are a few more visual samples of my work while at Modernize Home Services.
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