Modernize
Modernize Home services is a lead generation company that helps connect homeowners with professionals. I worked on the Organic and CRO team as well as conducted user testing.
Role
UX/UI Designer
Years
Oct 2023 - Present
Design System & Rebranding
When I joined as the UX designer, Modernize was undergoing a major rebrand to better reflect its growth and evolving product offerings.
Problem
🚩 There was no design system in place, resulting in inconsistent layouts, no grid system, and redundant or improperly sized components. This created friction with the development team.
🚩 Outdated visual identity that didn’t align with the brand’s evolving direction.
🚩 Lack of ADA compliance limiting accessibility for users
My Impact
✅ I built and structured our design system from the ground up. This includes defining the grid system and specs, colors, typography, buttons, and components.
✅ I worked with the developers to define the grid system and sizing specs.
✅ This rebrand led to a 63.3% lift in conversions, generating over $409K in revenue and surpassing our annual target.
Modernize cost calculators are interactive tools for the consumer that generate over 400K annually.
Problem
My Impact
✅ Led user research by conducting unmoderated testing to validate key hypotheses.
✅ Increased conversion on the bathroom cost calculator by 150%, nearly doubling and showed a 26% revenue increase.
✅ I rolled out the improved experience across our HVAC calculator, resulting in a 32% revenue increase.
I conducted user testing through unmoderated testing. Our participants were asked to go through a flow and I measured the success rate, friction points, and time of completion. Results showed that over 70% of users encountered friction, and the average completion time exceeded 3 minutes.
I designed multiple iterations that balanced insights from user testing with stakeholder requirements. The third iteration was approved and launched.
Full Flow
Products Launches & More
Our latest initiative is to grow the Modernize brand and diversify our portfolio through new B2B product launches.
Problem
My Impact
✅ Led user research by conducting unmoderated testing to validate key hypotheses.
✅ Increased conversion on the bathroom cost calculator by 150%, nearly doubling and showed a 26% revenue increase.
✅ I rolled out the improved experience across our HVAC calculator, resulting in a 32% revenue increase.
I’ve design over 70+ pages for Modernize. Here are a few more samples.
I’d love to speak more of my experience and process.
